"When I man really desires a thing

so deeply that he is willing to stake his entire future

on a single turn of the wheel in order to get it,

he is sure to win."





Joseph Genovese, P.K.A Genovese is a native of Yonkers, NY. In High School he started writing music, uncovering a talent that would make history. In the mid nineties, Genovese became a household name in the mix-tape hip-hop scene. His street anthem "Genovese's Thesis", featuring Styles P left a mark on the rap game. In 1999, Genovese became the first Italian/American hip-hop artist to sign to a major record label, inking a deal with Universal Records. Through his career as an artist he's worked with people such as:
Nas | Notorious BIG | Swizz Beatz | Jermaine Dupri | DMX | The Outlawz | Rodney Jerkins | DJ Clark Kent | DJ Kid Capri, and many more.

His catalog of music has been featured on television shows on the MTV Network such as, "Son of a Gun", "True Life", and "Moving In".

A staple in the Hip-Hop community, he now also manages and consults talent, as well as endeavors such as:

*VFL Enterprises - owner of company that manages and consults talent in the Sports & Entertainment business.

*Sports Agent for SMWW.

*Basketball Scout/Trainer/Coach.

*Co-Owner of "2 Pals Talkin' Sports", a sports based blog/podcast available on most Social Media platforms.

*A proud volunteer at School on Wheels program in the Skid Row section of Los Angeles, tutoring and mentoring homeless children. My "Music Saves Kids Lives" fundraiser provided a Music Program for children at the Skid Row Learning Center. Voted Tutor of the Month for November 2012.