"When a man really desires a thing
so deeply that he is willing to stake his entire future
on a single turn of the wheel in order to get it,
he is sure to win."
Joseph Genovese, P.K.A Genovese is a native of Yonkers, NY. In High School he started writing music, uncovering a talent that would make history. In the mid nineties, Genovese became a household name in the mixtape hip-hop scene. His street anthem "Genovese's Thesis", featuring Styles P left a mark on the rap game. In 1999, Genovese became the first Italian/American hip-hop artist to sign a major record label, inking a partnership with Universal Records. Through his career as an artist he's worked with talent such as:
Nas | Notorious BIG | Swizz Beatz | Jermaine Dupri | DMX | The Outlawz | Rodney Jerkins | DJ Clark Kent | DJ Kid Capri, and many more.
His catalog of music has been featured on television shows on the MTV Network such as, "Son of a Gun", "True Life", and "Moving In".
A staple in the Hip-Hop community, Genovese still writes, records, and produces music through his indie label, VFL Enterprises.
Geno is also involved in endeavors such as:
*Managing and consulting talent in the Sports, and Entertainment business.
*Founder of Never Follow Trends, a unique clothing brand that is dedicated to the authentic, and trendsetters.
*A proud volunteer, most recently at School on Wheels program in the Skid Row section of Los Angeles, tutoring and mentoring homeless children. My "Music Saves Kids Lives" fundraiser provided a Music Program for children at the Skid Row Learning Center.